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Why mastering English isn’t all good news for Danish workers and their companies

While learning English is clearly an advantage for Danish workers, mastering the language of Shakespeare isn't enough for companies that export to Germany.

Why mastering English isn't all good news for Danish workers and their companies
English language skills don’t cut it for Danish companies hoping to export to Germany. Photo: Maheshkumar Painam / Unsplash

The Danish business community is facing a major language problem – and it’s not with English.

According to Dansk Industri (DI), an organisation representing approximately 18,500 companies across Denmark, Danish companies are experiencing a shortage of employees with good German skills.

As more Danes opt to master English, fewer are mastering the German language than in the past. This is making it more difficult, DI said, to trade with companies in Germany. 

Although Danes are considered to be the best in the world at speaking English as a second language, DI Deputy Director Mette Fjord Sørensen said speaking English when doing business in Germany isn’t always an option.

“Germany is a big country and not everyone speaks English at a high level, so misunderstandings can occur that could have consequences for a business deal,” Sørensen told The Local. “Speaking in someone’s native tongue, in this case German, can have a positive effect.”

DI said that German skills are in “extremely high demand” in a wide range of professions, from trade graduates to engineers and craftsmen. 

“Our companies demand employees with dual competencies – for example the engineer or electrician who also knows German,” Sørensen said, adding that DI is worried as they see fewer and fewer students choose to study German. 

An analysis by SMV Denmark, an organisation representing small and medium-sized companies in Denmark, shows that the number of high school students graduating German at A-level fell from 11 percent in 2005 to less than 6 percent last year. Additionally, the number of students admitted to a higher German education last year was 30 percent lower than in 2010, according to Avisen Danmark

Sørensen thinks the long term solution is to expand German language studies within Denmark’s education system, but there are several solutions available in the meantime.

This includes language courses for working professionals, specific to the work they do. 

“German expats in Denmark could also play a vital role in the need for German language competence,” Sørensen said. “We have to dig into the possibilities expats can contribute.”

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BUSINESS

Denmark’s toy giant Lego offers staff bonus after bumper year

Danish toymaker Lego, the world's largest toymaker, Denmark's Lego, said on Tuesday it will offer its 20,000 employees three extra days of holiday and a special bonus after a year of bumper revenues.

Lego is rewarding staff with a Christmas bonus and extra holiday after a strong 2022.
Lego is rewarding staff with a Christmas bonus and extra holiday after a strong 2022. File photo: Ida Guldbæk Arentsen/Ritzau Scanpix

Already popular globally, Lego has seen demand for its signature plastic bricks soar during the pandemic alongside its rapid expansion in China.

“The owner family wishes to… thank all colleagues with an extra three days off at the end of 2021,” the company said in a statement.

The unlisted family group reported a net profit of more than 6.3 billion Danish kroner (847 million euros) for the first half of 2021.

Revenues shot up 46 percent to 23 billion kroner in the same period.

It had been “an extraordinary year for the Lego Group and our colleagues have worked incredibly hard,” said the statement, which added that an unspecified special bonus would be paid to staff in April 2022.

Lego, a contraction of the Danish for “play well” (leg godt), was founded in 1932 by Kirk Kristiansen, whose family still controls the group which employs about 20,400 people in 40 countries.

READ ALSO: Lego profits tower to new heights as stores reopen

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