Uber Eats is to begin operating in Denmark this year after the company announced an expansion to seven countries in Europe on Monday.
The company’s globe head of deliveries, Susan Anderson, told the Financial Times it was “time to raise the bar” as the company expands to Denmark, Norway, Finland, Austria, Czechia, Greece and Romania.
Uber returned to the Danish market last year after leaving the country in 2017 after taxi laws were changed, challenging the company’s business model.
A 2024 agreement with Danish taxi firm Drivr allowed Uber to operate in Copenhagen in keeping with the existing laws, and it confirmed the purchase of another Danish taxi company, Dantaxi, in 2025.
The expansion of Uber Eats into Denmark is set to challenge the dominant position in the country’s food delivery industry of Finnish-founded Wolt, which has been owned by US company DoorDash since 2022.
Uber’s market share has grown in several major European markets including the UK, Germany, France and Spain, according to the Financial Times.
The company’s delivery platform is called Uber Eats in several European countries already, but it is unclear whether this name will be used in the expansion countries, the newspaper writes.
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