Customers at Danish supermarkets owned by Salling, Coop and Rema 1000 will all receive equivalent price cuts if the government makes good on its promise to cut tax on chocolate, sweets and coffee, the companies said on Friday.
“If a tax is removed, that will be directly reflected in our prices,” senior communications officer with Coop Jacob Lassen told broadcaster DR.
Salling’s head of media relations Jacob Krogsgaard Nielsen meanwhile said that “as soon as the taxes are revoked, we will reduce prices accordingly on the products we sell under our own brand names.”
“So customers will quite quickly notice this as cheaper prices in our shops,” he said.
That applies to both own-brand and branded products, the companies also said.
“Our clear expectation is that our suppliers and producers will do the same,” Nielsen said.
Coop owns the Kvickly, SuperBrugsen, Brugsen and 365discount chains, while Salling operates Netto, Føtex and Bilka.
Communications director Jonas Schrøder at Rema 1000 similarly told DR that the discount chain would cut prices according to the tax cuts.
Plans to scrap taxes on products classed as sweets, chocolate and confectionery, as well as on coffee, were announced by the government on Friday.
Statistics Denmark figures show that coffee was 32 percent more expensive in July compared with July 2024, while the price of chocolate has increased by 20 percent.
Once the existing tax on the items has been removed, 500-gram bag of coffee would cost 5 kroner less at current prices, according to DR’s calculations. A 200-gram bar of chocolate would be reduced in price by 6.5 kroner.
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