Nine out of ten Danish Christmas parties cancelled

Nine out of ten Danish Christmas parties cancelled
A Danish Christmas party (julefrokost) anno 2012. Photo: Jens Nørgaard Larsen/Ritzau Scanpix
Hotels, restaurants and conference centres usually gearing up for a busy December of work Christmas parties face a ninety percent drop in trade due to coronavirus-related cancellations.

Nine out of ten Christmas parties have been cancelled, according to Horesta, an interest organisation for the hospitality industry.

Christmas parties usually bring in turnovers of around 2.5 billion kroner for the organisation’s members, with the 2020 festive season likely to prove a challenging time for the industry.

The nine-out-of-ten figure comes from a survey conducted by Horesta amongst its member companies.

“Our members estimate that turnover this year will only be around ten percent of normal,” Horesta head economist Jonas Kjær said in a statement.

Denmark’s coronavirus regulations limit assembly to no more than ten people, resulting in many large companies deciding to cancel Christmas celebrations.

The extreme fall-off in seasonal trade could spell trouble for parts of the hospitality industry, which is already one of the sectors to be hit hardest by coronavirus.

“For some companies, this is the activity that gives the greatest turnover,” Kjær said.

“At the same time, turnover in December can help many companies through January and February, which are the months when the fewest people go out to eat,” he said.

Horesta has asked companies in Denmark spend money on gift vouchers for their staff to go out and eat at restaurants, in lieu of Christmas party spending.

Several large companies have responded to the request, according to Kjær.

That includes Dagrofa Foodservice and Dagrofa Logistics, which are to give 1,000 employees vouchers worth 500 kroner, valid at around 30 different restaurants.

READ ALSO: Bleak midwinter: Danish companies cancel Christmas parties


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