Sales of sex toys double in Denmark during coronavirus shutdown

The Local Denmark
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Sales of sex toys double in Denmark during coronavirus shutdown

Sales of sex toys in Denmark have more than doubled after people in the country were told to stay at home to reduce the spread of coronavirus, according to Sinful, the biggest retailer of sex toys in the Nordics.


According to the company, in the first six days of April sales in Denmark rose 110 percent compared to the same period in the previous year. 
This compared to growth of 121 percent in Norway, and relatively lacklustre growth of 78 percent in Sweden. 
"We have seen an extraordinary interest in sex toys for couples," said the company's founder and co-owner Mathilde Mackowski. "Especially our multiple-day sex challenges have been very popular, and they are our top sellers right now." 
The multiple-day products, such as the '10 Day Love Challenge' or ‘4 Weeks of Pleasure', work, she said, a bit like a Christmas calendar, with a different product hidden in different boxes. 
"People are using these challenges to have more daily fun instead of just having one product." 


She said she was pleased that her business, which is based in Højbjerg outside Aarhus, was helping people to come through what is a difficult time for everyone. 
"I think we need positive vibes in our life, and more fun. We need to feel each other and be together at a higher level than normal," she said. 
"The reason for the lockdown makes me sad. But it makes me smile that we are doing something good during this difficult time, when people feel vulnerable."
The retailer typically sells about 1,500 packages to online customers across the Nordic region. Sales doubled overall in the first week of April compared to last year. 
Mathilde Mackowski, the founder of the online sex toy retailer Sinful. Photo: Sinful



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