Danish music festival offers discounted tickets… for 2049

Tickets for the Northside festival in Aarhus will soon be available for a bargain 250 kroner – if you are prepared to wait 29 years to attend the annual live music event.

Danish music festival offers discounted tickets… for 2049
Will MØ be on the Northside lineup again in 2049? Photo: Ida Guldbæk Arentsen/Ritzau Scanpix

A spokesperson for the festival admitted he was unsure whether Northside will still exist in 2029, despite the ticket availability, DR reports.

A regular ticket for entry to each of the festival’s three days – which in 2020 fall on June 4th-6th – costs 1,895 kroner.

That means a saving of 1,645 kroner or 87 percent of its normal value can be garnered by being patient for almost three decades.

The cheap tickets are a joint promotion between Northside and Danica Pension as part of a campaign to “get Danes to fill their futures with the things they love today,” the festival said in a press statement.

Danica Pension head of marketing Dorthe Krogh Jensen said in the press release that ticket sales were not the primary goal of the campaign, which aims to get people to think about their pensions.

“The idea is to get more Danes – especially those who still have a few decades until they draw a pension – to think about the kind of life they want to lead in the future,” Jensen said.

The fact remains that tickets for Northside 2049 go on sale on January 16th for the price of 250 kroner, via Ticketmaster.

Northside’s partner and sustainability manager Martin Thim admitted to DR that nobody knows whether the festival will still exist at the century’s halfway point.

“But we are definitely backing Northside to still exist in 30 years. This campaign and thought experiment is interesting for us, because we want to start a discussion and consideration of what the world will look like in 30 years,” Thim told the broadcaster.

The 250 kroner ticket fee will be returnable if “against our expectations, Northside doesn’t exist” when 2049 comes around, he added.

READ ALSO: VIDEO: Northside festival gets drenched on opening day

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One fifth of people in Denmark sceptical of Covid vaccine

Nearly a fifth of people in Denmark are uncertain about whether they would take a coronavirus vaccine if recommended it by the country's health authorities, with researchers warning of a "massive communication task" lying ahead.

One fifth of people in Denmark sceptical of Covid vaccine
Danes were the least sceptical of the eight countries surveyed. Photo: Dado Ruvic/Reuters/Ritzau Scanpix
According to the latest update from Aarhus University's ongoing How Democracies Cope with COVID19 (HOPE) project, only 51 percent of those surveyed in Denmark described themselves as “completely certain” they would be willing to receive a vaccine,  with a further 31 percent saying that they were partly certain. 
Michael Bang Pedersen, the Aarhus psychology professor who leads the project, said that, while worrying, respondents from Denmark were more positive to vaccines than those of any other nation. 
“The Danish results look pretty good, the Swedish figures are less good, and some of the results from France are extremely worrisome in my view,” he told The Local. 
“So I think there's a massive communication task in front of a lot of national health authorities, including the Danish one.” 
Only 38 percent of respondents from France to the study said they were “completely certain” they would take a vaccine. 
Here are the figures for the eight nations surveyed, from left to right: France, Hungary, USA, Germany, Sweden, Italy, UK, Denmark. 
Bang Pedersen said that some uncertainty was unsurprising. 
“At this point, some uncertainty is to be expected, because we don't know what the features of the vaccine will be, how effective it is, and what the side effects will be,” he said. 
“I think that part of the communication task for the authorities will be to acknowledge the uncertainty and to say, 'even if you are uncertain it doesn't mean you are anti-vaccine, and we are going to show you that the vaccine is safe despite those uncertainties.” 
He said that the another obstacle could come if young people feel that because they are at too low a risk of becoming seriously ill from coronavirus to make receiving a vaccine worthwhile. 
“They might think, 'I don't think I'll get a vaccine, because I'm not at risk myself'”, he said. 
The solution, he said, was to make sure people were “informed about the logic of herd immunity”, and also made to feel empathy with people in vulnerable groups. 
Finally, he said governments should already be starting to counteract misinformation about vaccines, and educating their populations to make them less susceptible to counter “fake news” in the internet. 
The responses in the report were collected between September 13th and October 3rd.