Are Danes ditching traditions and heading abroad for Christmas?

Are Danes ditching traditions and heading abroad for Christmas?
Photo: haveseen/Depositphotos
An increasing number of Danes appear to be jettisoning their established Christmas traditions and heading to warmer climes for the festive season.

Data from Telenor, one of Denmark’s four main mobile phone operators, shows that use of roaming data by customers spikes significantly at Christmas, the company said in a press release.

In the week leading up to Christmas, around 300,000 Telenor customers used roaming data in 191 countries.

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Although the data does not show the exact number who actually spent Christmas abroad, it suggests an increasing tendency to do just that, the company says.

Compared with data from previous years, more people are using their mobiles to roam at Christmas time, Telenor network expert Jesper Mølbak said.

“When we look at the number of Telenor customers who a currently abroad, we can clearly see that many travelled over the weekend gone by,” Mølbak said.

“This is testament to more and more Danes choosing to spend Christmas outside of Denmark. It’s a trend we’ve seen in recent years and we can also see an increase compared to last year,” he added.

A particularly popular roaming destination for Telenor customers is Spain, encompassing holiday destinations like Tenerife, Gran Canaria, Lanzarote and Fuerteventura. A 69 percent increase in roaming in Spain was registered on December 24th, compared to 2018.

Meanwhile, data traffic fell significantly more between 6pm and 10pm on Christmas Eve compared to an average day, Telenor said.

That suggests that Danes – or at least Telenor’s 1.7 million customers in Denmark – were happy to put their mobiles aside while enjoying the traditional Christmas Eve celebrations.

READ ALSO: My five favourite Danish childhood Christmas memories


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