The video shows a group of diverse Danes who discover that, beneath the surface, they have more in common with each other than what their outward appearances might suggest.
“It’s easy to put people in boxes: there’s us and there’s them. The high earners and those just getting by. Those we trust and those we try to avoid. There’s the new Danes and those who have always been here,” the video begins.
But when the video participants are asked to step forward under new labels such as step-parents, bullying victims and those who have had sex within the past week, the ‘boxes’ quickly disappear and new groupings form over shared experiences.
“Maybe there’s more that brings us together than we think,” the video concludes.
The video has clearly struck a nerve, getting millions of views and media attention.
One version of the video has picked up nearly 15 million views on Facebook, and a number of large media outlets have shared the video as a message of unity at a time when the public, both in Denmark and beyond, appears bitterly split over politics.
Mashable said the ad “may be the best antidote to Trump” while the Huffington Post framed the timing of the release as a political statement.
“The English-language version of ‘All That We Share’ was posted to YouTube on Jan. 27 — marking International Holocaust Remembrance Day, as well as the day President Donald Trump released an executive order blocking citizens from seven Muslim-majority countries from entering the United States for 90 days and halting the Syrian refugees program for four months,” the site’s Michelle Butterfield wrote.
TV2’s original Danish version has been viewed 5.4 million times, roughly equivalent to every single person in Denmark having seen the film.