The Heartland Festival is hoping to carve out a niche in the busy festival month of June by combining a short but unique music line-up with world-renowned artists, high-level talks and a focus on Danish cuisine.
And the whole thing will be done in the fairytale setting of the well-known tourist beacon Egeskov Castle.
“Our ambition with Heartland is to challenge exciting perception of what a festival experience can be by offering playful formats, multiple art scenes, instant fun and long-lasting substance. With a strong line-up of artists, a beautiful renaissance castle and new ways of experiencing music, arts, literature and food, I cannot wait to present the new Heartland Festival to the world,” festival director Ulrik Ørum-Petersen said.
Unlike the majority of festivals on the calendar, Heartland guns for a more holistic festival experience that involves immersion in the central elements of music, art, food and conversations.
To this end, some of the names on the music billing include Mark Ronson, The Flaming Lips, Michael Kiwanuka, Mikael Simpson, Kvamie Liv and Sun Kil Moon.
Talks from Brian Eno, performance artist Marina Abramovic and Danish ‘starchitect' Bjarke Ingels will also take place during the two-day event.
On the food front, Heartland have planned a culinary programme that is designed to stand out from other festivals, featuring, amongst others, top chefs such as Per Hallundbaek.
Danish focus with international roots
With a predicted attendance of 6,000, Heartland is not an event targeting the average festival-goer, aiming instead for a more culturally aware audience.
“Heartland Festival is an entirely new festival approach, that does not resemble any of the other festivals that we know in Denmark, but that has had success in other countries such as England and Holland,” Ørum Petersen said.
When: Friday, June 10th - Saturday, June 11th
Where: Egeskov Castle, Kværndrup, Southern Funen
Price: 955 kroner for both days, 655 kroner for one
Accommodation: Guests can camp in their own tent or choose a pre-pitched option. Local hotels, bed and breakfasts and holiday homes are also available (at a separate cost).
Key Names: Mark Ronson, Michael Kiwanuka, Blaue Blume, The Flaming Lips, Mikael Simpson, Anne Linnet, Whomadewho, Brian Eno, Bjarke Ingels, Marina Abramovic.
Transport: Trains to Kværndrup Station run from Odense's central station. Free shuttle buses to and from Kværndrup.
More information is available on the festival's website.