Legoland announces massive expansion

If you’re a fan of amusement parks, Lego and ninjas – and really, who isn’t? – do we have some good news to share with you.

Legoland announces massive expansion
Legoland director Christian Woller said Legoland is "lifting the bar" on amusement park attractions with the new Ninjago ride. Photo: Legoland
Legoland in Billund has announced its largest ever expansion project, a 5,000 square metre addition centred around the popular Ninjago line of toys. 
Legoland is investing 85 million kroner into the new Ninjaland area, which will include a ninja training centre, a climbing wall, a lazer labyrinth and Ninjago – The Ride, a 4D experience in which guests will have to contend with the four elements of earth, air, fire and water as they battle bad guys from the Ninjago universe. 
“The entire ride is built around the guests’ own movements. Their ninja punches fly through the air while they travel through the overwhelming Ninjago 4D universe that challenges all of their senses,” Legoland director Christian Woller said in a press release. 
“We daresay that we are lifting the bar on how much our rides come to life,” he added. 
In addition to the new activities, the massive expansion to the Billund amusement park will also include a recreation of the Ninjago world made out of 727,000 new Lego bricks. Park personnel used 7,000 hours to assemble the new models. 
The combined 85 million kroner being spent on the expansion represents the largest ever investment at Legoland, which is Denmark’s third most visited tourist attraction. Woller said Ninjago was the perfect vehicle for the historic upgrade. 
“Ninjago is a universe that is known and loved by children around the world. The story is about friendship, good versus evil and above all a whole lot of physical activity that makes it ideal to bring to life in a Legoland park,” he said. 
The new Ninjago area will open to the public along with the rest of Legoland Billund in March 2016. 

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Denmark’s toy giant Lego offers staff bonus after bumper year

Danish toymaker Lego, the world's largest toymaker, Denmark's Lego, said on Tuesday it will offer its 20,000 employees three extra days of holiday and a special bonus after a year of bumper revenues.

Lego is rewarding staff with a Christmas bonus and extra holiday after a strong 2022.
Lego is rewarding staff with a Christmas bonus and extra holiday after a strong 2022. File photo: Ida Guldbæk Arentsen/Ritzau Scanpix

Already popular globally, Lego has seen demand for its signature plastic bricks soar during the pandemic alongside its rapid expansion in China.

“The owner family wishes to… thank all colleagues with an extra three days off at the end of 2021,” the company said in a statement.

The unlisted family group reported a net profit of more than 6.3 billion Danish kroner (847 million euros) for the first half of 2021.

Revenues shot up 46 percent to 23 billion kroner in the same period.

It had been “an extraordinary year for the Lego Group and our colleagues have worked incredibly hard,” said the statement, which added that an unspecified special bonus would be paid to staff in April 2022.

Lego, a contraction of the Danish for “play well” (leg godt), was founded in 1932 by Kirk Kristiansen, whose family still controls the group which employs about 20,400 people in 40 countries.

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