It’s back! Arguably the most exciting bus ride since the 1994 Keanu Reeves film Speed, Danish bus company Midttrafik’s 2012 commercial ‘The Bus’ went certifiably viral in 2012, winning advertising accolades and making public transport look cool.
The original commercial, which hyped Midttrafik buses’ “free handles” and “own lane”, received millions of YouTube views and was called “the most epic bus ad ever” by Adweek.
Now the company is back with a sequel that is once again quickly racking up hits and international attention.
“The wheels on the epic Danish bus are going round and round once again. The challenge this time was: How do you improve on an award winning hit? You just do. By placing the emphasis of the commercial on the bus passenger rather than the bus itself a whole new world of possibilities for hilarity and coolness opened up,” M2Film writes.
Adweek was once again won over.
"The ridiculous tone and goofy humour give the spot a distinct charm and makes the ad memorable, no small feet for a busline," Adweek writes.
The sequel focuses on the “cool” bus customer who sports a “New York style haircut from Salon Mogens” and has a jacket that even has a zipper. Young women throw their panties at him at work (because he rides the bus, naturally) but he’s too busy feeding his Paraguayan beauty queen girlfriend an open-faced sandwich with leverpostej and saltkød to notice.
The US news site Vox wrote that scenes like that left it unsure about “the ratio of sexism to parody-sexism… but the champagne molotov cocktail is definitely cool”.
Indeed it is. Below is the newly-released sequel and if you missed it the first time around, you can catch the original below that.
2012's 'The Bus' ad with English subtitles: