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Snapchat and Instagram growing fast in Denmark

A report on Danes' media use in 2014 shows that streaming services are quickly growing and younger people are using Facebook less and other social media platforms more.

Snapchat and Instagram growing fast in Denmark
All the cool kids are on Snapchat. Photo: Danmarks Radio
Denmark is still a nation of Facebook lovers, but Snapchat and Instagram are beginning to catch up.
 
Nearly one in every four Danes uses Netflix, which along with Spotify and YouTube is one of the preferred media brands among 15 to 25-year-olds. 
 
Those are among the Danish trends revealed by broadcaster DR’s comprehensive 2014 media development report that was released on Thursday. 
 
“In 2013, streaming became mainstream in Denmark. In 2014, the population’s courage to take control of what they see on screen has grown and streaming now accounts for 17 percent of our TV time. The new media reality in other words has become mainstream,” DR Medieforskning research head Dennis Christensen said in conjunction with the report’s release. 
 
Among other things, the report reveals that streaming services grew by 38 percent in 2014 while traditional television use fell by four percent. 
 
When it comes to social media, Facebook is still by far the king with 3.5 million monthly users. The number of Danes using Facebook daily grew from 55 percent in 2013 to 59 percent in 2014, but the growth is primarily down to users over the age of 30. 
 
Younger users’ were on Facebook a bit less in 2014 than the year before but are not leaving the service altogether. Instead, they are using Facebook less frequently than before while using other social media more often. 
 
Snapchat is particularly popular among young Danes, being used daily by half of all 12 to 19-year-olds and a fourth of all 20 to 29-year-olds. Across all age groups, 890,000 Danes now use Snapchat – a whopping 77 percent increase over 2013. 
 
Instagram has also experienced rapid growth. Some 770,000 Danes were monthly users of the photo-sharing service last year, representing a 55 percent increase over 2013.
 
Both Snapchat and Instagram have now overtaken Twitter, which has never really caught on amongst a majority of Danes. There are only 260,000 Danish Twitter users, but at least half of those accounts are inactive. Just four percent of Danes used Twitter daily in 2014, representing no growth for the social media from the year before. 
 
Twitter growth has also stalled out elsewhere and this week renewed rumours began circulating that the microblogging service could be bought out by Google

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Denmark proposes new law to make Facebook pay for news and music

The government is to forward a bill on Friday proposing tech giants such as Facebook and Google pay Danish media for using content on their platforms.

Denmark proposes new law to make Facebook pay for news and music
File photo: Regis Duvignau/Reuters/Ritzau Scanpix

The proposal will also mean platforms used to share media, such as YouTube, will be required to make agreements with rights holders in order to display videos or music, the Ministry of Culture said in a statement.

A comparable law recently took effect in Australia, resulting in all news pages being temporarily blocked for Facebook users in the southern hemisphere country.

READ ALSO: Could Denmark force Facebook to pay for news content?

“The media plays a central role in our democracy and ensures that public debate takes place on an infrormed basis,”culture minister Joy Mogensen said in the statement.

“If the media are to be able to continue making journalism, they should of course be paid for its use,” she added.

The proposal will provide for rights holders such as musicians or media outlets to be given a new publishing right which will enable them to decide who can use their content.

As such, companies like Facebook and Google will need permission to use the content online.

The Danish proposal builds on an EU directive which gives individual media outlets the right to agree deals with tech giants.

The bill put forward by Mogensen will allow Danish media to make a collective agreement with the tech companies providing for payment when their content is used.

An interest organisation for Danish media companies has backed the proposal.

“We have wanted to be able to enter collective agreements with tech giants because that would strengthen the media companies’ position,” Louise Brincker, CEO of Danske Medier, told newspaper Berlingske. Brincker noted she had not yet read the full proposal.

Media will not be obliged to make agreements with the tech companies, however. Complaints to the Danish copyright board, Ophavsretslicensnævnet, will be possible under the new law, should it be passed by parliament.

The bill will become law on June 7th should it receive the backing of a parliamentary majority.

Both Facebook and Google decline to comment to Berlingske on the matter, stating they had yet to see the bill in full.

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