Market researchers GfK asked 20,000 people in 20 countries their opinion of 50 leading nations across six categories: exports, government, culture, people, tourism, and immigration and investment.
Although Denmark was among the 50 measured nations in GfK’s Nation Brands Index 2014, it did not make it into the top ten.
Other European countries to make the top ten were the UK (3), France (4), Italy (7), Switzerland (8), and Sweden (10).
The Germany/US swap was the only movement in the top 10 compared with 2013.
While the US was still ranked best for categories like “creativity“, “contemporary culture“ and “educational institutions“, it fell to 19th place when people were asked to judge its “engagement for global peace and security“.
It was particularly harshly judged by people in regions where it had been party in international tensions, such as the Middle East and Eastern Europe.
But it was Russia that lost the most places in the popularity stakes, with its government given very low marks. It was overtaken by Argentina, China and Singapore to land at 25th place.
GfK did not publicly release the full top 50 list.