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SWEDEN

Danish toy catalogues ‘too white’ for Sweden

The Danish toy company Top-Toy is under fire from a Swedish group that claims that two of the toy stores operated by the company have catalogues that are “too white”.

Danish toy catalogues 'too white' for Sweden
BR's catalogue is one of those being criticized by a Swedish campaign group. Screenshot: BR/Top Toy
A Swedish advocacy group is up in arms after Swedish newspaper Metro analyzed the catalogues for four toy stores, including two that are operated by the Denmark-based Top-Toy, and found just two total photos of non-white children. (Update: Top-Toy has responded to the criticism
 
The catalogues of BR, Toys R Us, Leklust and Lekia are packed with photos of white children playing with toys and other potential Christmas presents. Top-Toy operates BR throughout the Nordics and owns the franchise rights for Toys R Us and the Swedish and Danish Christmas catalogues of both stores use the same photos and layout. 
 
 
Swedish campaign group Equalisters, which aims to correct imbalances of ethnic minority and gender representation in media, culture and business, has criticized the findings. It says the brochures fail to reflect diversity in Sweden, where around a fifth of the population now has roots outside of the country.
 
"These catalogues are too white. I think it's really sad for non-white children. I think this kind of thing can affect their sense of what they can become and do in the future and how welcome they feel in Sweden," Equalisters chairperson Seher Yilmaz told The Local’s team in Stockholm.
 
She said that parents of white children should join the organization's campaign efforts.
 
 
"Think about how you would feel if people who looked like your children were never seen anywhere in the media," she added.
 
Metro said it was seeking a response to the latest race allegations from all the companies concerned. The Local received a response from Top-Toy on Tuesday.
 

TOURISM

Danes flout travel advice to visit Swedish summer houses

Kirsten, a Dane from Copenhagen, has been spending her weekends at her wooden holiday house in the Skåne countryside throughout Denmark's lockdown -- and to the irritation of Swedes barred from travelling in the other direction, she is far from unusual.

Danes flout travel advice to visit Swedish summer houses
Kirsten enjoying coffee on her terrace in Skåne. Photo: Richard Orange
“We chose not to follow the government's recommendation because we thought we have important things to do here and we don't socialize with our neighbours at this moment,” she explains when The Local visits her at her house near the village or Rörum in the Swedish holiday district of Österlen. 
 
“So we get out of Copenhagen and we stay at our own house and in our garden and don't talk to anyone. So we're even safer here than in Copenhagen.”
 
She points out that the head of the Danish Health Authority, Søren Brostrøm, had said from the start that closing borders had been a “political” decision, which had not been recommended by health experts.  
 
Since Denmark closed its borders on March 14th, Danish residents  have officially been advised not to cross the border into Sweden unless it is “strictly necessary”, even if the latest advice from the foreign ministry is that they do not need to quarantine. 
 
When Denmark opened the border to tourists from the Nordic countries on June 18th, it left every county in Sweden apart from Västerbotten off its list of “open regions”, meaning the travel advisory for Danes still applies to Skåne. 
 
The updated guidelines on July 4th expanded the list of Swedish “open regions” to Blekinge and Kronoberg. 
 
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But crossing the Øresund Bridge and driving out to southeastern Skåne been part of Kirsten and her husband's weekly ritual since they bought the house 15 years ago, and it's easy to see why they would be reluctant to leave the house and its beautiful garden untended. 
 
“I have to take care of my kitchen garden and my greenhouse,” she says pointing to an area — fenced in to keep out deer and wild boar — which is brimming with strawberries, rocket and unusual varieties of cabbage. 
 
“It would be two or three times as expensive to buy a home in Denmark,” she adds. “We come here all year round, so it's not just a summer house for us.”
 
For most of the lockdown period, no one really seemed to mind that Danes were visiting their holiday houses in Skåne and Småland. It was only when the lockdown was being slowly lifted that the sentiment suddenly changed. 
 
“They changed the rhetoric when one Sunday it took two hours to pass the bridge. And we were in that queue. And suddenly all hell broke loose in Denmark and everything was on the news and in the newspapers and companies had to send out new regulation warnings to their employees,” she says. 
 
“But before that, there was no problem. And we still see a lot of Danish cars on the streets and we know other Danes who also have chosen not to follow the regulations.” 
 
 
The couple nonetheless mostly kept their weekly trips secret. 
 
“I didn't tell anyone in the beginning,” she explains. “We have a doctor in the family that that could lose their job if they do not follow the recommendations.” 
 
She doesn't think that the flurry of newspaper article about Danes flouting the government's advice has had any impact on the number of Danes she sees crossing the bridge and back over the weekend. 
 
But some people have clearly stopped. At the nearby port of Ystad, Mia and Rune are taking the ferry to holiday in Bornholm rather than visiting their summer house near the Swedish city of Kalmar, as they have decided to follow the Danish government's recommendations.
 
“I have to follow the orders from Denmark, of course, but I think it's kind of funny that I can go to Bornholm, but I cannot go to my summer house in Sweden which is out in the countryside,” she said. 
 
“It's a little silly,” her husband adds. “If we can go the other way, they should be able to go our way as well.”
 
But Kerstin suspects that many of the cars she sees leaving Copenhagen on Fridays are not simply using Sweden as a bridge to cross over into Bornholm. 
 
“And if they are all going to Bornholm, some of them are taking a big detour because they head straight off on the road to Stockholm!” she laughs. 
 
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