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Noma founder takes on New York

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Noma founder takes on New York
Claus Meyer will soon be trading in the tranquility of his backyard for the hustle and bustle of the city that never sleeps. Photo: Mads Nissen
13:45 CEST+02:00
Busy New York travellers may soon be able to grab some smørrebrød to go now that famed chef Claus Meyer looks set to open a large Scandinavian food hall in Grand Central Station.
The New Nordic Cuisine craze is invading the Big Apple. 
 
Danish chef Claus Meyer has announced that he will open a 1,200 square metre Scandinavian-themed food hall in New York’s famed Grand Central Station.
 
“Grand Central Terminal, one of the city’s most bustling hubs, is the perfect venue for the delicious and unpretentious food Nordic cuisine is based on,” Meyer said in a statement. “The two are made for each other – fresh, vibrant, egalitarian – and our Danish team is delighted to come not just to New York but to this specific location.”
 
Meyer is a co-founder of Copenhagen restaurant Noma, which has repeatedly claimed the title as the world’s best restaurant. Although Meyer sold his share in Noma last summer, he remains one of Denmark’s best-known chefs and is viewed as an architect of the New Nordic Cuisine movement, which highlights the use of natural and local produce. 
 
According to a report in the New York Times, the city's Metropolitan Transportation Authority has put its support behind Meyer’s proposal to instal a food hall in the station’s Vanderbilt Hall. The plan calls for a combination of retail stores, casual restaurants and a balcony cafe. There will also be an adjacent 100-seat Nordic brasserie.
 
According to the Times, it is “highly unlikely” that the proposal will fail to gain final approval. 
 
Meyer, who teamed up with American investors to outbid 14 other proposals to be the first permanent installation in the Vanderbilt Hall, told the Times he looks forward to altering his New Nordic Cuisine approach to fit his new surroundings.
 
“Nordic cuisine is very much about capturing the local flavour, so I will have to find a way to bring my philosophy to the New York restaurant landscape,” he said. 
 
If all goes according to plan, Meyer’s Scandinavian food hall will open in 2016. 
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