Lego celebrates diversity with rainbow-coloured figurines

Lego celebrates diversity with rainbow-coloured figurines

Danish toy brick maker Lego unveiled a new set of rainbow-coloured figurines on Thursday to celebrate the diversity of its fans and the LGBTQI+ community.

Lego launches bricks with Braille

Lego launches bricks with Braille

Lego decommissions ‘military’ aircraft model after backlash

Lego decommissions ‘military’ aircraft model after backlash

Danish toy giant Lego boycotts social media advertising over toxic content

Danish toy giant Lego boycotts social media advertising over toxic content

Creator of Denmark’s iconic LEGO figure dies aged 78

Creator of Denmark’s iconic LEGO figure dies aged 78

Lego to turn all its bricks ‘green’ by 2030

Lego to turn all its bricks ‘green’ by 2030

Danish Lego parent company snaps up Madame Tussauds

Danish Lego parent company snaps up Madame Tussauds

Danish researchers may have found a new, green version of Lego

Danish researchers may have found a new, green version of Lego

Chinese police crack down on fake Lego ring

Chinese police crack down on fake Lego ring

Lego stacks up profits after building away from bricks

Lego stacks up profits after building away from bricks

Lego’s profits fall for first time in 13 years

Lego’s profits fall for first time in 13 years

Lego to slash eight percent of workforce after sales drop in US, Europe

Lego to slash eight percent of workforce after sales drop in US, Europe

How the wrong shade of grey cost Lego millions

How the wrong shade of grey cost Lego millions

Denmark’s Lego stacks up ‘supernatural’ record sales

Denmark’s Lego stacks up ‘supernatural’ record sales

Lego honours ‘Women of NASA’ with figures

Lego honours ‘Women of NASA’ with figures

Lego to open giant playhouse for fans by Danish HQ

Lego to open giant playhouse for fans by Danish HQ

Lego builds new company structure to grow brand

Lego builds new company structure to grow brand

Lego opens first toy brick factory in China

Lego opens first toy brick factory in China

Lego drops Daily Mail over accusations of ‘hatred’

Lego drops Daily Mail over accusations of ‘hatred’

Lego profit less awesome as US sales stall

Lego profit less awesome as US sales stall

Toy ‘arms race’ turning Lego violent: study

Toy ‘arms race’ turning Lego violent: study

Lego admits ‘mistake’ in Ai Weiwei bricks row

Lego admits ‘mistake’ in Ai Weiwei bricks row

‘Frozen’ ice castle helps Lego to best year ever

‘Frozen’ ice castle helps Lego to best year ever

Lego changes policy following Ai Weiwei row

Lego changes policy following Ai Weiwei row

Lego faces backlash after Ai Weiwei snub

Lego faces backlash after Ai Weiwei snub

Lego Christmas shortage looms as sales soar

Lego Christmas shortage looms as sales soar

Lego joins world’s most valuable brands

Lego joins world’s most valuable brands

Legoland announces massive expansion

Legoland announces massive expansion

Lego profits surge thanks to Asian growth

Lego profits surge thanks to Asian growth

‘Offensive’ Lego set angers disability group

‘Offensive’ Lego set angers disability group

Lego looking for alternatives to plastic

Lego looking for alternatives to plastic

Lego CEO has ‘awesome’ reaction to record year

Lego CEO has ‘awesome’ reaction to record year

Lego builds its way to ‘most powerful’ title

Lego builds its way to ‘most powerful’ title

Lego continues to build success in digital age

Lego continues to build success in digital age

Lego drops Shell after Greenpeace campaign

Lego drops Shell after Greenpeace campaign

Lego lays the blocks for Asian dominance

Lego lays the blocks for Asian dominance

VIDEO: A story of love and Legoland

VIDEO: A story of love and Legoland

Lego now the world’s largest toy company

Lego now the world’s largest toy company

VIDEO: Greenpeace tells Lego everything is NOT awesome

VIDEO: Greenpeace tells Lego everything is NOT awesome

Lego distances itself from Shell criticism

Lego distances itself from Shell criticism