Are Danes cutting back on cigarettes and alcohol?

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Ritzau/The Local - [email protected]
Are Danes cutting back on cigarettes and alcohol?
Both cigarettes and alcohol were sold in lower numbers last year.- Photo: Emil Helms/Ritzau Scanpix

Danish stores sold a significantly lower quantity of alcohol and cigarettes over the counter last year, new data from Statistics Denmark show.


Some 3,852 cigarettes were sold year, which amounts to 804 per person over the age of 18. But that compares to a figures of 854 per person on 2022.

Cigarette sales in Denmark have been declining since 2018.

Sales of sprits, beer and wine fell by 7.8 percent, 5.3 percent and 0.9 percent respectively.

Danish business sold the equivalent of 44.4 million litres of pure alcohol, which works out at 11.9 units per week on average for each person over the age of 18.

Although that is a lower value than in 2022, it still exceeds the amount recommended by the Danish Health Authority (Sundhedsstyrelsen).

The Health Authority recommends that adults over 18 drink no more than 10 units per week and no more than four in a single day.

READ ALSO: Should Denmark raise the minimum age for buying alcohol?


“The numbers are still too high and it’s an average that could have a skewed distribution,” University of Southern Denmark professor, Janne Tholstrup, said in relation to the alcohol sales figures. Tholstrup has published research on Denmark’s alcohol culture.

That is in spite of a 30-year-trend of falling alcohol consumption, according to the professor.

“The majority of Danes stay under the recommended 10 unite per week. That means there is a large group with a persistently excessive consumption of alcohol,” she said.

The Statistics Denmark figures also show that sales of loose tobacco – such as the type used in roll-up cigarettes and pipes – also fell last year. Some 58 tonnes less were sold compared to 2022.



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