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EXPLAINED: What are Denmark’s free baby packs and where are they available?

The amount of items you need for a new baby can be overwhelming, which is why in Denmark there are a variety of incentives and free gifts that expectant parents can be given. Here are the details.

EXPLAINED: What are Denmark's free baby packs and where are they available?
Many companies in Denmark offer out free baby packs to expectant parents. Photo: Mathias Løvgreen Bojesen/Ritzau Scanpix

Every little helps when it comes to preparing for a baby’s arrival and in Denmark there are many companies that hand out free baby starter packs to expectant parents, called babypakke. 

However you have to know which shops provide them and sign up, so here is a run-down of the main ones available.

Ønskebørn offer a baby box with a variety of baby items from their shop, which varies from box to box. You order the baby pack online and pick it up at one of their stores, between five months before due date and three months after.

Rema1000 offer a package which includes wet wipes, nappies, a pacifier, baby shampoo and a soft toy.  You order the baby box online and pick it up at your local Rema1000 store.

Lidl no longer offer a baby pack but say they are working on a new concept to replace it so it’s worth checking.

You can get a baby package containing free products from Libero when you order a food shop from

You can also get free nappies if you sign up to the Libero club, which also provides information about having a baby and your baby’s various milestones.

READ ALSO: What to expect when you’re having a baby in Denmark

The baby box at BabySam contains many products including nappies, a pacifier, feeding bottles and various vouchers. The package can be ordered online and picked up in store. The order can be made until your child is three months old. You also get a free gift if you book onto one of their free one-hour advice slots, where someone explains the various baby products in the shop to you. 

Babyuniverset offer a digital baby package that you can get from the time you become pregnant until your child is 3 years old. The package contains an e-book and milestone cards.

At Smartkidz you can get one piece of baby clothing (size 50 or 56) delivered if you sign up to their newsletter.

Photocare offer a baby package containing a gift voucher worth 100 kroner to print your photos and a gift voucher for a photo book, as well as a free studio photography session, the prints of which are paid for separately.  The pack can be given until your baby is six months old.

Malgodt’s free baby package contains template decorations for your baby’s room when you sign up to their newsletter. The package has to be picked up at the Malgodt store in Aarhus or Glostrup.

The children’s charity shop Mødrehjælpen offers a baby starter package for 0-4 months and a package for 4 months to 3 years containing clothes, books and toys. The packages are given based on the parent’s financial and social background, after they submit an application. 

Second hand children’s shops like Mødrehjælpen and Red Barnet contain great quality clothes, outdoor wear, toys and books at a fraction of the price you’d pay for new.

Løppemarkeder, flea markets in Denmark, are also useful to buy cheaper baby items. In Valby, Copenhagen there is a permanent flea market for children’s items called Børneloppen.

Many parents use the app Reshopper, to sell and buy each other’s children’s items and there is of course Den Blå Avis (DBA), which is Denmark’s largest dedicated platform for buying and selling items of all variety.

READ ALSO: Explained: The rules for naming a baby in Denmark

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Copenhagen changes name of new baby ‘mothers’ groups’ to allow groups with dads

Neonatal mothers’ groups known as mødregrupper in Copenhagen will be given a new name, barselsgrupper (‘parental leave groups’) in a move that is hoped will get dads involved during their parental leave.

Copenhagen changes name of new baby ‘mothers’ groups’ to allow groups with dads

Copenhagen Municipality will soon put together the groups for new parents living in the city based on whether parents prefer their group to only include mums, only include dads, or have a mixture of both, broadcaster DR reports.

The groups, long termed mødregrupper, exist to help parents of newborn infants to contact others who have just welcome a child into the world, giving them a support network in the early days of parenthood.

Since the 1970s, district nurses (sundhedsplejersker) have placed 6-8 new mothers from the municipality together in groups which they can use to support each other and share experiences. The groups are usually arrange by district nurses who know new mothers locally.

The municipality’s elected committee for children and youth voted unanimously to switch to a new model bringing in fathers, called barselsgrupper.

The motivation for the proposal was that “there was no offer equivalent to mothers’ groups for fathers who take a long parental leave after the baby is born”.

“If someone wants it to be just a mothers’ group, or if someone wants it to be just a fathers’ group or mixed groups, we will try to put people together on that basis,” the head of the committee, Conservative Jakob Næsager, told DR.

READ ALSO: What to expect when you’re having a baby in Denmark

“Luckily, a lot of children are born in Copenhagen so that should make it possible to match people,” he said.

Although the municipality wants to offer fathers the option of parenthood groups in the same way it has done for mothers up to now, mothers will still be able to choose women-only groups, DR reports.

That will give them a sense of security when they “share certain questions with other women” including breastfeeding, the municipality states.

A representative from the Danish nurses’ trade union in Copenhagen told DR the new offer was “good” but noted it added administrative responsibilities for district nurses.

She also said that despite the name change, mothers’ groups were essentially not being replaced but supplemented by an additional option.

“This will be more of a supplementary option that will be chosen by a small section of Copenhageners,” the representative told DR in a written comment.

“I’m interested to see who that will be and I hope the scheme will be evaluated,” she said.

Danish parental leave rules were last year changed to “earmark” a greater proportion of the leave to each parent, meaning fathers – for example – can no longer hand over the vast majority of statutory leave to mothers.

The new “parents’ groups”, which will not present additional costs to the municipality, are expected to be implemented in Copenhagen Municipality from the second quarter of 2023, DR reports.

READ ALSO: EXPLAINED: Denmark’s new parental leave rules