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Why fries could become a more costly treat in Denmark

Diners may notice some changes to the menus of their favourite eateries — fried foods are becoming more expensive or disappearing entirely from Danish restaurants.

Why fries could become a more costly treat in Denmark
It might soon be harder to find French fries at restaurants other than fast food outlets. Photo by Louis Hansel on Unsplash

The cost of running fryers is causing an increasing number of restaurants in Denmark to change their menus, according to newspaper Politiken

Fast food staples like curly fries, sweet potato fries or the classic French fry or pomfret as it’s know in Danish may become a rarer commodity at restaurants, the newspaper writes.

Chains synonymous with serving fries could meanwhile be forced to suffer some damage to their bottom lines – or raise prices – as the cost of cooking the food goes up.

Increasing energy and raw material costs could influence the importance given to fried foods on restaurant menus.

“A fryer costs an insane amount of money to run,” Anders Aagaard of the restaurant Madklubben told newspaper Børsen.

“It uses an insane amount of power and the oil is insanely expensive. But boiling some new potatoes instead, which aren’t very big and therefore don’t take long to cook, can help us to save on [the energy] front,” he said. 

While Madklubben plans to strike French fries from the menu entirely, some restaurants famous for their fries — such as McDonald’s or Danish chains Jagger and Sunset Boulevard — are more likely to take a financial hit or raise their prices.

“We can, of course, like everyone else in the industry, recognise the increasing prices of energy and raw materials. We are following developments closely, but for now we are not changing the menu,” Sunset Boulevard CEO Jens Broch told Politiken.

“For example, fries are such a large request from our guests that we would go a long way to make sure these are available on the menu,” he said.

Both Jagger and McDonald’s confirmed to Politiken’s Ibyen supplement that they have raised prices on some menu items.

Jagger’s CEO and founder Christian Brandt said the company had “dragged it out as long as possible” but had now raised prices to account for increasing costs. Brandt also said the company had no plans to remove fries from its menus.

McDonalds, which has raised the prices of some of the cheapest burgers on its menu – known in Denmark as “coinoffers” – also said it would be holding onto the French fry.

“We recognise the increase in price of products. But we won’t be taking fries off the menu. People come to our restaurants because of things like French fries,” head of communications Fannie Pramming told Politiken.

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FAMILY

Denmark triples Christmas charity aid to help with price increases

A charity fund distributed by organisations to vulnerable families at Christmas has been tripled by the Danish government in response to high food prices.

Denmark triples Christmas charity aid to help with price increases

The fund for Christmas 2022 has been raised by the government, with the broad backing of parliament, from 5 million kroner to 15 million kroner, the Ministry for Social and Elderly Care said in a statement.

“Christmas can be difficult for families in a financial bind. With increasing prices this year, is can feel completely insurmountable to also find the money for a Christmas duck and presents,” the Minister for Social and Elderly Care, Astrid Krag, said in a statement.

“Christmas Aid is a targeted helping hand for vulnerable families who get the chance to give their children a Christmas like their classmates with a present under the tree and Christmas food that’s a bit better than normal,” she said.

“I am therefore very pleased that we can triple Christmas Aid so the many financially stretched families can also celebrate Christmas,” she said.

Danish NGOs including the Danish Red Cross, Mødrehjælpen and the Danish Salvation Army are responsible for distributing the money.

READ ALSO: EXPLAINED: What’s causing the highest inflation rate in Denmark for almost 40 years?

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