Danish supermarkets raise prices of thousands of products

Two Danish supermarket chains hiked prices on thousands of goods on Monday morning, according to an online consumer watchdog.

a føtex store
Føtex and Bilka supermarkets in Denmark raised thousands of prices on March 28th. Photo: Michael Drost-Hansen/Ritzau Scanpix

Data from online price website Beepr shows that the Føtex and Bilka chains, both owned by parent company Salling, raised their prices on Monday morning.

Increased prices at supermarkets have been expected in Denmark due to the filtering down of higher energy prices to consumers.

Beepr’s director Jon Henriksen told news wire Ritzau that significant price changes at the two supermarket chains could be observed on Monday.

“A 5:45 this morning they began to put prices up in Føtex, and Bilka followed shortly afterwards,” Henriksen said.

“This is a case of 7,500 products at Føtex and 8,500 at Bilka which for both chains is around half of their online product range,” he said.

Prices were generally put up by between two and five percent, he said.

Although increases of that size are not unusual, the scale at which they have been applied is notable, he said.

“Similarly large price increases have happened in the last 3-4 months, but they have been more unremarkable,” Henriksen said.

“Coop have also put 5,000 products up in price during the last four months. They just haven’t put any prices up today,” he said.

Salling gave notice on Friday last week that its prices were set to go up.

The company also owns a third major Danish supermarket chain, Netto. Prices did not go up at Netto on Monday according to Beepr.

READ ALSO: How do price increases in Denmark compare with other EU countries?

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Danish supermarket chains introduce price limits on selected products

Danish company Salling, which owns three supermarket chains, will place a limit on the price of selected products until later this year in response to inflation.

Danish supermarket chains introduce price limits on selected products

The high current prices of energy and many daily items for customers, caused by inflation, are behind Salling’s decision to introduce a price limit on some of its products, the company said in a statement on Tuesday.

Salling owns the Netto, Bilka and Føtex supermarket chains in Denmark. The prize freezes will apply at all three.

The limits, which will be in place until October, will be applied to “basic daily and food items”, according to Salling. Netto stores will see price limits applied to 100 products, while the larger Føtex and Bilka stores will have 200 products included.

Own-brand Salling products are likely to form the bulk of the lists, but the specific products were not named by the company.

The prices of the selected products “will not increase before October 28th despite ongoing, increasing inflation,” Salling said.

Although Salling expects inflation to continue, it said it wanted to give customers the option of preventing their spending on groceries from increasing by enabling them to choose products that have not gone up in price.

“We will make it easy for customers to navigate the products by communicationg prices clearly in our stores using signs and markings on shelves,” Salling CEO Per Bank said in the statement.

The move was described by Salling in the statement as an “investment” in light of expected higher costs at suppliers.

“It is just a year since Danes bought luxury items and flocked to supermarkets as a result of corona lockdowns and with extra holiday money in their pockets. Today, customers navigate by special offers and own brands as an alternative to name brands in Salling’s shops and stores,” the company said.

The company will announce on November 1st whether it will extend the limitation period, it said.