Bikes are projected to outsell cars in Europe by two to one by 2030.
But 2021 will not be an easy year to buy a bike in many European countries, especially if you have a particular model in mind.
Firstly, there's been a huge surge in demand for bikes during the pandemic, as Europeans looked for ways to stay fit and move around more freely without having to worry about being exposed to Covid-19 on public transport.
On the flip side, bike production in China, which supplies almost the entire global market, has practically ground to a halt.
The same can be said for bicycle accessories and components, which are either not being produced in Chinese factories currently or held up for months in ports in Asia due to the reduction of capacity in shipping.
In this short report, video producer Alex Dunham explores the issue of Europe's bike shortage in 2021.
I feel like that not just Europe but the world should start having less dependency on made in China products as we have all seen during this pandemic that what happens when we put all of our eggs in one basket.