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Organic food is more popular than ever in Denmark

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Organic food is more popular than ever in Denmark
Photo: Ida Marie Odgaard / Ritzau Scanpix
10:46 CEST+02:00
Consumers in Danish stores are filling their shopping baskets with an increasing amount of organic produce.

Fruit and vegetables are particularly popular as part of a general growth in organic sales, according to new Statistics Denmark figures.

Total sales of organic food produce increased by 14 percent between 2017 and 2018, reaching a value of 12.9 billion kroner.

That means Denmark remains the country with the world’s highest proportion of organic food sales.

“This is evidence that Danish farmers are able to convert to what consumers want, regardless of the type of production in demand,” Kirsten Lund Jensen, head of organic with the Danish Agriculture & Food Council (DAFC), told Ritzau.

Sales of organic meat are also increasing, but at a slower rate, according to the DAFC head of department.

“There has been a breakthrough with sales [of fruit and vegetables] and consumers are very aware of the fact chemicals have not been used,” Jensen said.

Total sales of organic fruit and vegetables have more than tripled since 2012, from 1.3 billion kroner in that year to 4.3 billion kroner in 2018.

DAFC says that Danish producers are keen to meet the demand for organic amongst consumers by expanding their organic production, or by converting from non-organic. Full conversion to organic production takes two years.

“There may be situations in which farmers are not able to keep up with increasing growth (in demand),” Jensen said.

An overall growth of 10-15 percent per year in the sector is expected by DAFC to continue in coming years.

Organic food production must meet certain environmental and animal welfare standards, while producers and stores in Denmark must comply with specific regulations in order to label their products as organic.

READ ALSO: Denmark's government to spend a billion on organic farming

 
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