You might think that anywhere north of Stockholm is slow and sleepy. You’d be wrong.

 

The High Coast, a region 500km north-east of Sweden’s capital, is a lively hub of innovation — or gin-novation, if you ask the folk at Hernö Gin. There’s a supportive and tight-knit community, deep-seated commitment to sustainability and career opportunities for both Swedes and expats. With its slower pace of life but robust entrepreneurial spirit, it’s the perfect place to realise ambitions without sacrificing work-life balance. In other words, it’s home to the ‘Swedish dream’.

Meet three High Coasters who moved to the region and started living their ‘Swedish dream’.