Denmark is world champion in digital readiness: study

A new competitiveness study has found that Denmark is the global leader when it comes to digital future readiness.

Denmark is world champion in digital readiness: study
Photo: garloon/Depositphotos

Overall, however, Denmark ranks fourth, due in part to a shortage of talent. 

The Confederation of Danish Industry (Dansk Industri, DI) says this is cause for concern, writes

The study, from the IMD World Competitiveness Center, puts Denmark at number one when it comes to being digitally ready for the future.

Overall, Denmark comes in fourth, moving up one spot from last year. The overall winner is the United States, followed by Singapore and Sweden.

“This is fantastic news. I have to admit, I’d rather be named world champion in future readiness than football, because this means that we’re well equipped to succeed in the global competition for growth and jobs,” DI director Lars Frelle-Petersen said, perhaps rather controversially given the World Cup fever currently gripping the country.

“We need to be better at telling the rest of the world that we’re part of the global elite so we can ensure that the best heads and most innovative businesses are increasingly drawn to Denmark,” he added.

Despite Denmark’s impressive ranking, the study also sets off several alarm bells, according to Frelle-Petersen.

Denmark is only 44th in the world when it comes to graduates in science, and only 18th when it comes to attracting foreign specialists.

“It’s worrying that we are not good enough at educating or attracting the talent of the future. This will make it hard to be world champions four or eight years down the line,” Frelle-Petersen said.

READ ALSO: Danish companies digital front runners in Europe: analysis

The study also shows that Denmark ranks only 46th in the world when it comes to listing IT companies.

“Although a single study doesn’t necessarily represent the whole truth, there is no doubt that the challenges are real enough. It’s very rare that Danish businesses grow large enough to be listed. It will require a stronger digital mindset and more digital talents if we are to reverse that trend, and here we hope that (state initiatives) will help point to some solutions. We can’t afford not to take action,” Frelle-Petersen said. 


Is Carlsberg about to release a paper beer bottle?

Two prototypes and new partnerships have brought Danish brewing giant Carlsberg a step closer to releasing a paper beer bottle.

Is Carlsberg about to release a paper beer bottle?
Is the glass Carlsberg bottle living on borrowed time? Photo: Kristian Juul Pedersen/Ritzau Scanpix

Carlsberg said in a press release that it was close to selling beer in paper bottles, in part to the partnership.

Having worked on development of sustainable packaging since 2015, the company is scheduled to present two prototype paper bottles in Copenhagen on Friday.

“Although we’ve not yet reached our goal, the two prototypes are a significant step on the way to achieving our ultimate ambition, which is to bring this groundbreaking technology onto the market,” deputy director of Group Development at Carlsberg, Myriam Shingleton, said via the press statement.

A ‘paper bottle union’ between Carlsberg, The Paper Bottle Company (Paboco) and three other global companies – Coca-Cola, L'Oréal and The Absolut Company – is driving the development, according to the Danish brewery.

Paboco said that the partnership with the high-profile brands would strengthen work to create sustainable packaging.

“We are working across different retail sectors, sharing risk and are together in our vision to make the paper bottle reality which would fundamentally change the sector forever,” Paboco CEO Gittan Schiöld said.

Both prototypes are constructed primarily of sustainably grown wooden fibres and have internal coatings which enable them to contain beer.

READ ALSO: Carlsberg cans plastic six-pack rings to cut waste