Lego to open giant playhouse for fans by Danish HQ

A new centre for Lego fans designed by sought-after Danish architecture firm Bjarke Ingels Group (BIG) will open this September at the toy giant's Billund HQ.

Lego to open giant playhouse for fans by Danish HQ
The Lego House, which resembles 21 giant interlocking Lego bricks stacked on top of each other, is under construction near the toy giant's headquarters in Billund, Jutland. 
The 21 boxes are carried by a steel bridge, allowing lead architect Søren Askehave to do away with visible interior columns, creating an open, airy feeling. The facade has been tiled to give the impression that the building is made out of thousands of Lego pieces. 
Bjarke Ingels, BIG's founder, has described the effect as resembling a “cloud of interlocking Lego bricks”. 
“For us the Lego brick embodies the notion of systematic creativity,” he said when construction began in 2014. “The rigour and rationality of the Lego brick allows children of all ages infinite possibilities to create their own worlds and to inhabit them through play.”  
The 2000m2 house will feature four coloured ‘experience zones’, an everlasting stream of lego bricks, and a ‘masterpiece gallery’ where enthusiasts can exhibit their creations. 
“This will be an amazing place where Lego fans, their families and friends can experience – or re-experience – the playfulness of the Lego universe,” Jesper Vilstrup, General Manager of the Lego House, said in statement.when the opening date was announced on Thursday.  
The central square of the building will be free to enter, but the centre will also host paid-for attractions in four ‘experience zones’.  
The House will be opened with a town festival on 28 September 2017 in Billund, the Jutland town where the company has been headquartered since its foundation in 1932.
The Red Zone will feature an unending stream of bricks. 
The Masterpiece Gallery will be a place where lego fanatics can exhibit their creations. 
Entrance to the airy Central Square will be free for all. 
By December the external structure of the building had been largely completed. 
…and work was ongoing on cladding the exterior in Lego-like clay tiles. 

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Denmark’s toy giant Lego offers staff bonus after bumper year

Danish toymaker Lego, the world's largest toymaker, Denmark's Lego, said on Tuesday it will offer its 20,000 employees three extra days of holiday and a special bonus after a year of bumper revenues.

Lego is rewarding staff with a Christmas bonus and extra holiday after a strong 2022.
Lego is rewarding staff with a Christmas bonus and extra holiday after a strong 2022. File photo: Ida Guldbæk Arentsen/Ritzau Scanpix

Already popular globally, Lego has seen demand for its signature plastic bricks soar during the pandemic alongside its rapid expansion in China.

“The owner family wishes to… thank all colleagues with an extra three days off at the end of 2021,” the company said in a statement.

The unlisted family group reported a net profit of more than 6.3 billion Danish kroner (847 million euros) for the first half of 2021.

Revenues shot up 46 percent to 23 billion kroner in the same period.

It had been “an extraordinary year for the Lego Group and our colleagues have worked incredibly hard,” said the statement, which added that an unspecified special bonus would be paid to staff in April 2022.

Lego, a contraction of the Danish for “play well” (leg godt), was founded in 1932 by Kirk Kristiansen, whose family still controls the group which employs about 20,400 people in 40 countries.

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