The 50-year-old pop star is teaming up with the Danish brewers at Mikkeller to make his own signature beer.
Astley told Daily Mail's Weekend magazine that he’s working on a fruity pilsner lager with the Copenhagen-based brewery, which has in just a few short years become one of the hottest names in the international craft beer market.
“I enjoy a beer with friends and I'm hoping to sell my own brand soon,” he told Weekend.
“I've been working with the Mikkeller brewery in Copenhagen, which was founded ten years ago by a teacher who made his own beer at home,” he added, referring to Mikkeller founder Mikkel Borg Bjergsø.
Astley said that the brewery has been sending him various beers to sample as they work on their collaboration.
“Some are quite fruity – one was a pear beer they make for a restaurant, but we've gone for a pilsner type lager,” he said.
From the sound of it, the beer could be at your nearest hipster bar sooner than you’d think as Astley told Weekend that “all I need now is a name for it.”
The Astley connection may not be as completely random as it sounds. He’s married to a Dane and the couple’s daughter is currently studying at the Royal Danish Academy of Fine Arts.
Astley’s ‘Never Gonna Give You Up’, which for the past decade or so has been best known for the pranksters’ art of ‘rickrolling’, was the number one song in 25 countries. He’s gone on to sell around 40 million records worldwide.