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Denmark has the happiest young workers in the world

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Denmark has the happiest young workers in the world
Work-life balance was considered a "top-driver" of employee happiness. Photo: Tuala Hjarnø/Copenhagen Media Center
14:01 CET+01:00
Denmark is home to the happiest workers in the world, an international survey from the branding research firm Universum claimed this week.
The firm’s ‘Global Workforce Happiness Index’ concluded that Denmark has the world’s most satisfied employees. 
 
Following Denmark in the study were Norway, Costa Rica, Sweden and Austria. 
 

Source: Universum
 
The survey asked over 200,000 young professionals in 57 markets to rank their satisfaction level, their willingness to recommend their current employer to others and their likelihood to switch jobs in the near future. 
 
That Danish respondents to the survey scored high on loyalty would seem to run counter to a recent report that roughly 30 percent of all workers in Denmark have switched jobs in the course of the past year
 
However, Universum’s research manager Daniel Eckert, said that job change is “independent from the level of workforce happiness. 
 
“The main drivers for job change are better compensation and benefits and better opportunities for advancement,” he said in a press release. 
 
Eckert added that countries that scored the highest on employee satisfaction were the most likely to have an overall thriving economy.
 
“Employee happiness is crucial for retaining good talent as well as having a motivated workforce that
delivers great results and continuously innovates,” he said. “If the young professionals in a market show low levels of discontent, this is a good sign for the economy as whole. However, it at these times when it’s harder to clinch the best talent from your competitors.”
 
The report said that work-life balance, an area where Denmark frequently rates near the very top in international comparisons, is “a top-driver” in employee happiness.  
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