Danes made Black Friday the biggest shopping day ever

As predicted, Black Friday smashed all previous records in Denmark this year.

Danes made Black Friday the biggest shopping day ever
A Black Friday shopper at Lyngby Storcenter. Photo: Liselotte Sabroe/Scanpix
Danes used their debit and credit cards to purchase goods for over two billion kroner on Black Friday, making the 'holiday' the busiest shopping day ever, the Confederation of Danish Industry (Dansk Erhverv) said. 
“Black Friday has only been around for a few years in Denmark but it has already surpassed the big shopping days before Christmas and Easter,” Dansk Erhverv spokesman Martin Barfoed said in a press release. 
At least 12 percent of all Black Friday purchases were made online, a number that is likely to increase in the coming days as some online stores do not withdraw their money until they've shipped their products. 
According to online savings portal CupoNation, Danes who shopped online on Black Friday didn't necessarily get huge bargains. The average discount offered by online stores in Denmark was 35.9 percent, not too significantly different than the 32.1 percent discounts that could be found on the previous Friday. 

Black Friday savings. Graphic: CupoNation

Still, the record spending on Friday shows that Black Friday is here to stay. 
“Black Friday is without a doubt established in the Nordics. It might have been an American tradition at first, but now it belongs just as much to us,” Mads Bukholt, CupoNation's managing director for the Nordics, told The Local.

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Record retail sales in Denmark after post-lockdown ‘ketchup effect’

Sales of shoes and clothes Denmark leapt by close to 100 percent in May in what the Danish Chamber of Commerce is describing as a post-coronavirus "ketchup effect".

Record retail sales in Denmark after post-lockdown 'ketchup effect'
Danes have been buying shoes like they're going out of fashion (which these Moshi Moshi shoes from 2008 clearly are). Photo: Jan Jørgensen/Ritzau Scanpix
According to Statistics Denmark, retail sales overall rose 9.4 percent in the month after shopping malls were reopened, hitting a new record after the largest month-on-month increase since it first started reporting retail statistics at the start of the year 2000. 
“This is of course positive and clearly shows that the Danes have had the courage to increase consumption as the reopening takes place,” said Tore Stramer, chief economist at the chamber, in a press statement
“However, it must be borne in mind that there has been a saving in consumption that has been let loose in May. So we are also seeing a ketchup effect in consumption.” 
Denmark's government shut down all shopping malls in the country in mid-March, with most high street shops also closing their doors until the restrictions were relaxed on May 11. 
The surge in sales will make up for some of the financial hit taken by Danish retailers during the lockdown, indicating that profits for the year might be less affected than feared. 
But Stramer warned that higher unemployment and a fall in Danish exports would continue to drag on Denmark's economy over the rest of the year, meaning May's bumper sales were unlikely to continue.