Danes used their debit and credit cards to purchase goods for over two billion kroner on Black Friday, making the 'holiday' the busiest shopping day ever, the Confederation of Danish Industry (Dansk Erhverv) said.
"Black Friday has only been around for a few years in Denmark but it has already surpassed the big shopping days before Christmas and Easter," Dansk Erhverv spokesman Martin Barfoed said in a press release.
At least 12 percent of all Black Friday purchases were made online, a number that is likely to increase in the coming days as some online stores do not withdraw their money until they've shipped their products.
According to online savings portal CupoNation, Danes who shopped online on Black Friday didn't necessarily get huge bargains. The average discount offered by online stores in Denmark was 35.9 percent, not too significantly different than the 32.1 percent discounts that could be found on the previous Friday.
Black Friday savings. Graphic: CupoNation
Still, the record spending on Friday shows that Black Friday is here to stay.
“Black Friday is without a doubt established in the Nordics. It might have been an American tradition at first, but now it belongs just as much to us,” Mads Bukholt, CupoNation's managing director for the Nordics, told The Local.