‘Frozen’ ice castle helps Lego to best year ever

Danish toy maker Lego reported on Tuesday that its profits jumped by almost a third in 2015, driven by bumper sales of its range inspired by the Disney blockbuster 'Frozen'.

'Frozen' ice castle helps Lego to best year ever
Lego CEO Jørgen Vig Knudstorp presented the company's results on Tuesday. Photo: Palle Peter Skov/Scanpix
Net profit surged 31 percent to 9.2 billion Danish kroner (€1.2 billion), its 11th straight year of growth.
It was more than triple the 2015 net profit at rival US toy maker Mattel, parent company of the Barbie empire, although revenue was higher at the American company.
Lego sales increased 19 percent to 35.8 billion kroner in 2015.
The Billund-based company said it was a record-breaking year for the brand, with an estimated 100 million children in 140 countries playing with Lego bricks and other toys.
Its best-selling product was Elsa's Sparkling Ice Castle, inspired by the hit animated film 'Frozen'. Other top performing lines included Duplo, the Ninjago collection and Star Wars and Friends.
Surging revenues have allowed executives to embark on a hiring spree, with Lego's headcount growing by 11 percent to nearly 14,000 full-time equivalent employees last year.
Referencing his 'Everything is Awesome' dance routine from last year's annual results presentation, CEO Jørgen Vig Knudstorp said the although his dancing shoes were “black and shiny”, he would try to refrain from letting his excitement get the best of him this time around. 
“If I could sing and dance, I should be singing and dancing because it was fantastic results that you’re going to walk through with me here,” he told assembled media. 

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Legos administrerende direktør, Jørgen Vig Knudstorp, kunne i dag fortsætte den sejrssang, han brød ud i sidste år – men det blev i stedet et begejstret spjæt.Lego fremlagde nemlig (igen) det bedste årsregnskab nogensinde. 9,2 milliarder kroner lyder overskuddet på efter skat.

Posted by DR Nyheder on Tuesday, March 1, 2016

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Denmark’s toy giant Lego offers staff bonus after bumper year

Danish toymaker Lego, the world's largest toymaker, Denmark's Lego, said on Tuesday it will offer its 20,000 employees three extra days of holiday and a special bonus after a year of bumper revenues.

Lego is rewarding staff with a Christmas bonus and extra holiday after a strong 2022.
Lego is rewarding staff with a Christmas bonus and extra holiday after a strong 2022. File photo: Ida Guldbæk Arentsen/Ritzau Scanpix

Already popular globally, Lego has seen demand for its signature plastic bricks soar during the pandemic alongside its rapid expansion in China.

“The owner family wishes to… thank all colleagues with an extra three days off at the end of 2021,” the company said in a statement.

The unlisted family group reported a net profit of more than 6.3 billion Danish kroner (847 million euros) for the first half of 2021.

Revenues shot up 46 percent to 23 billion kroner in the same period.

It had been “an extraordinary year for the Lego Group and our colleagues have worked incredibly hard,” said the statement, which added that an unspecified special bonus would be paid to staff in April 2022.

Lego, a contraction of the Danish for “play well” (leg godt), was founded in 1932 by Kirk Kristiansen, whose family still controls the group which employs about 20,400 people in 40 countries.

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