Black Friday shopping in Aarhus. Photo: Jens Thaysen/Scanpix
It’s safe to say that Black Friday, the shopping ‘holiday’ imported from the US, has caught on in Denmark.
Use of consumers’ national debit cards (Dankort) reached 1.98 billion kroner on Friday, setting a new spending record.
According to news agency Ritzau, Friday’s spending topped the previous one-day record set during last year’s Christmas season by 13 percent. Danes bought for a full 29 percent more on Friday than they did on Black Friday 2014.
“Black Friday topped all expectations. Even though we anticipated a clear increase from last year, it is amazing that it shot so clearly in as the undisputed biggest shopping day ever,” Martin Barfoed from the Danish Chamber of Commerce (Dansk Erhverv) told Ritzau.
Barfoed said he hoped that the Black Friday spending would serve as a bellwether for the entire Christmas shopping season.
The Danes’ embrace of Black Friday came as Americans seem to be tiring of the annual event, held the day after Thanksgiving. Black Friday spending in the US was down this year compared to last in physical stores while online spending was up.