The Odense Zoo, which found itself at the centre of a global firestorm over its public dissection of a young lion, is now making the international news again.
But unlike the last round, this time it's unlikely to spark angry protests.
The zoo posted a video to Facebook last week of a group of penguins whose apparent getaway attempt was foiled by the footprints they left in the snow.
The video shows a zoo employee following the footprints to find five penguins waddling off at high speed. When the employee catches up with them at the end of a hallway, they turn tail and run in the opposite direction.
“What are you guys doing here”? the employee asks.
In posting the video, the zoo pondered whether the would-be escape artists had been inspired by the film Madagascar, the 2005 animation film that includes a group of wily penguins who want out of the Central Park Zoo in New York.
The zoo's video has been viewed over 100,000 times and the penguins' getaway attempt has been the subject of articles in the US, UK and Norway, to name a few.