Noma’s Australian stint sells out in two minutes

Noma has made a major splash Down Under as Australians scrambled to book a seat at Denmark's world-renowned restaurant's temporary Sydney location.

Noma's Australian stint sells out in two minutes
Noma chef René Redzepi. Photo: Yuya Shino/Scanpix
Denmark's Noma, voted the world's best restaurant four times, said Friday that reservations for its 10-week pop-up eatery in Sydney had sold out in less than two minutes.
“New record for Noma!!! We've sold out in Australia in just under two minutes,” chef and founder Rene Redzepi wrote on Twitter.
Demand for the 485-Australian-dollar (2,330 kroner, $345, 313 euros) tickets, of which there were 5,600, was so strong that booking system company Tock said it had processed over one million US dollars in two minutes.
As the tickets went on sale, Noma received 84,000 page views a minute, according to the ticketing firm.
Redzepi has made several trips to Australia to find inspiration for the menu, which just like the Tokyo pop-up that opened earlier this year will use locally sourced ingredients.
On Instagram, the 37-year-old chef has posted pictures of crocodile fat, an Australian spanner crab and ants.
“Green ants from the stunning area of Arnhem Land in tropical Australia, one of the most exotic places I've ever been to,” he wrote earlier this month.

A photo posted by Rene Redzepi (@reneredzepinoma) on Oct 8, 2015 at 3:33pm PDT

“They have this explosive taste of kaffir lime, lemon grass, and a touch of coriander. They've also been a part of Aboriginal food and medicine culture for the past 60,000 years,” he added.
The Danish eatery will open its doors in Sydney's Bangaroo district on January 26.
The two-Michelin-star restaurant grabbed the number one spot in Restaurant magazine's prestigious annual ranking in 2010, 2011, 2012 and 2014. This year it finished third behind Spain's El Celler de Can Roca and Italy's Osteria Francescana.
Noma announced in September it would close by the end of 2016 and re-open on an urban farm in 2017 near the self-governed Copenhagen hippie community of Christiania.
The farm will be built by putting a greenhouse on its roof and by digging up an adjacent asphalt lot. Some parts will float on water, Redzepi said.

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Danish Michelin restaurant Noma to open burger bar after pop-up success

Two-starred Michelin restaurant Noma is to open a burger bar in Copenhagen's Christianshavn neighbourhood.

Danish Michelin restaurant Noma to open burger bar after pop-up success
The team at Noma's new burger bar counterpart, Popl. Photo: Popl

The famous Danish restaurant ran a pop-up burger bar earlier this year, after its normal operations were closed down due to coronavirus restrictions. The concept was popular and is now returning for good.

The burger bar, Popl, is pitched as a burger restaurant with a simple menu, inspired by Noma’s pop-up from the summer. The name comes from the Latin, populus, meaning people.

The restaurant’s owner, René Redzepi, told newspaper Politiken that the initial expectation of 300 customers per day for the pop-up burger bar was increased to 1,200 at the last moment.

“We realised how fantastic it was to make something for everyone,” Redzepi said.

The permanent restaurant will have seating as well as offer takeaway, with meat, vegetarian and vegan offerings on the menu.

“Fine dining and Michelin felt a bit dated and wrong once we were able to re-open [after coronavirus lockdown, ed.]. We wanted to make something for everyone. And what does everyone like? Burgers,” the head chef and restaurant owner told Politiken.

The new restaurant will be located at Strandgade 108, the former home of Restaurant 108, which closed this year. It will be staffed by “Noma veterans (from) both front and back of house,” the new restaurant said in a press release.

“This year we have faced some of the biggest challenges ever in our seventeen years of operating Noma, dealing with the effects of the pandemic both at the restaurant and sadly the resulting closure of Restaurant 108, but it also came with a few major highlights. Above all, our summer burger season, when our doors were open for everyone to stop by,” Popl’s statement also read.

The new burger bar is scheduled to open on December 3rd.

READ ALSO: Michelin stars return to re-opened Copenhagen restaurant