Just in time for Mother’s Day, Danish jeweller Pandora has struck a viral nerve with its video about the ties that bind mother and child.
In the video, six children are blindfolded and then asked to pick their mothers out of a line-up using senses other than sight.
“Without revealing the results of this little experiment, we can safely say that there wasn’t a dry eye in the house. The outcome surpassed our expectations, warmed our hearts and reminded us of that one-of-a-kind connection between mother and child,” the company wrote in a press release.
Since releasing the video on the company’s Facebook page last week, it has been seen well over 20 million times - 7.6 million times on YouTube and 13.8 million times on Facebook. See it here:
The Copenhagen-based Pandora is one of the world’s largest jewellery brands, with its products sold in more than 90 countries.
Mother’s Day is celebrated in Denmark on Sunday, May 10.