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Danish supermarkets allow paying by phone

Danish consumers have long demanded the ability to pay for goods directly from their smartphones and now it’s coming.

Danish supermarkets allow paying by phone
The trial programme got underway Wednesday in Aarhus. Photo: Claus Sjödin
Danish consumers have long demanded the ability to pay for goods directly from their smartphones and now it’s coming, in a limited version anyway. 
 
The supermarket chain Dansk Supermarked – which operates Netto, Føtex, Bilka and Salling stores – has announced a partnership with Danske Bank that will soon allow shoppers to pay with their phone at the chain’s 556 stores nationwide. 
 
The supermarket said in a press release Wednesday that it is rolling out a trial programme using Danske Bank’s MobilePay platform, which is one of the biggest mobile payment players within the Danish market.
 
“We believe that this will be the mobile payment solution of the future for large chains in the Danish retail branch. It is a very customer-friendly and intuitive solution in which you receive the amount directly on your mobile screen and approve the payment with a swipe,” Kenneth Nielsen, Dansk Supermarked’s head of e-commerce, said. 
 
The trial is already underway at a Føtex location in Aarhus, but the company said that “after a trial period, the solution can quickly spread to all” of the chain’s stores. 
 
Nielsen said that customers shouldn’t fear having to embrace the new system if they don’t want to. 
 
“We have over 200 million payments per year in Denmark. I wouldn’t be surprised if five percent of them come via mobile phones by next summer. But it’s up to the customer to decide. We are still very happy with the Dankort [national debit card, ed.] and we see mobile payments as a new and promising supplement to cards and cash,” he said. 
 
Analysts said that the new partnership would likely prompt other Danish companies to jump on the mobile payment bandwagon. 

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Record retail sales in Denmark after post-lockdown ‘ketchup effect’

Sales of shoes and clothes Denmark leapt by close to 100 percent in May in what the Danish Chamber of Commerce is describing as a post-coronavirus "ketchup effect".

Record retail sales in Denmark after post-lockdown 'ketchup effect'
Danes have been buying shoes like they're going out of fashion (which these Moshi Moshi shoes from 2008 clearly are). Photo: Jan Jørgensen/Ritzau Scanpix
According to Statistics Denmark, retail sales overall rose 9.4 percent in the month after shopping malls were reopened, hitting a new record after the largest month-on-month increase since it first started reporting retail statistics at the start of the year 2000. 
 
“This is of course positive and clearly shows that the Danes have had the courage to increase consumption as the reopening takes place,” said Tore Stramer, chief economist at the chamber, in a press statement
 
“However, it must be borne in mind that there has been a saving in consumption that has been let loose in May. So we are also seeing a ketchup effect in consumption.” 
 
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Denmark's government shut down all shopping malls in the country in mid-March, with most high street shops also closing their doors until the restrictions were relaxed on May 11. 
 
 
The surge in sales will make up for some of the financial hit taken by Danish retailers during the lockdown, indicating that profits for the year might be less affected than feared. 
 
But Stramer warned that higher unemployment and a fall in Danish exports would continue to drag on Denmark's economy over the rest of the year, meaning May's bumper sales were unlikely to continue. 
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