Lego CEO has ‘awesome’ reaction to record year

In 2014, Lego overtook Mattel as the world's largest toy company, had a Hollywood smash hit and become the world's most powerful brand. No wonder CEO Jørgen Vig Knudstorp broke into a song-and-dance routine on Wednesday.

Lego CEO has 'awesome' reaction to record year
Lego CEO Jørgen Vig Knudstorp. Photo: Martin Dam Kristensen
Things are pretty awesome for Danish toy company Lego. Fresh off its crowning as both the world's largest toy company and most powerful brand, the company on Wednesday announced that 2014 was its best year ever. 
The Lego Group’s sales hit 28.6 billion kroner last year and the company’s net profit was 7.0 billion kroner. Both figures represent records for the Billund-based company. 
“In 2014 we increased our sales by 15 percent. I am proud that we delivered high quality creative play experiences to millions of children all over the world. This resulted in a highly satisfactory result for us, and it remains our aspiration to be the best at what we do,” Jørgen Vig Knudstorp, CEO of the Lego Group, said in a statement.
While Knudstrop’s written statement was fairly low-key, he got significantly more lively at Wednesday’s press conference, breaking into song and dance to the tune of Everything is Awesome from the highly-successful Lego Movie. 
See the Lego head’s ‘awesome’ reaction here:

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Denmark’s toy giant Lego offers staff bonus after bumper year

Danish toymaker Lego, the world's largest toymaker, Denmark's Lego, said on Tuesday it will offer its 20,000 employees three extra days of holiday and a special bonus after a year of bumper revenues.

Lego is rewarding staff with a Christmas bonus and extra holiday after a strong 2022.
Lego is rewarding staff with a Christmas bonus and extra holiday after a strong 2022. File photo: Ida Guldbæk Arentsen/Ritzau Scanpix

Already popular globally, Lego has seen demand for its signature plastic bricks soar during the pandemic alongside its rapid expansion in China.

“The owner family wishes to… thank all colleagues with an extra three days off at the end of 2021,” the company said in a statement.

The unlisted family group reported a net profit of more than 6.3 billion Danish kroner (847 million euros) for the first half of 2021.

Revenues shot up 46 percent to 23 billion kroner in the same period.

It had been “an extraordinary year for the Lego Group and our colleagues have worked incredibly hard,” said the statement, which added that an unspecified special bonus would be paid to staff in April 2022.

Lego, a contraction of the Danish for “play well” (leg godt), was founded in 1932 by Kirk Kristiansen, whose family still controls the group which employs about 20,400 people in 40 countries.

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