In 2014, Lego overtook Mattel as the world's largest toy company, had a Hollywood smash hit and become the world's most powerful brand. No wonder CEO Jørgen Vig Knudstorp broke into a song-and-dance routine on Wednesday.
The Lego Group’s sales hit 28.6 billion kroner last year and the company’s net profit was 7.0 billion kroner. Both figures represent records for the Billund-based company.
“In 2014 we increased our sales by 15 percent. I am proud that we delivered high quality creative play experiences to millions of children all over the world. This resulted in a highly satisfactory result for us, and it remains our aspiration to be the best at what we do,” Jørgen Vig Knudstorp, CEO of the Lego Group, said in a statement.
While Knudstrop’s written statement was fairly low-key, he got significantly more lively at Wednesday’s press conference, breaking into song and dance to the tune of Everything is Awesome from the highly-successful Lego Movie.