The Odense festival Tinderbox introduced Robbie Williams, Calvin Harris, The Cardigans, D-A-D and MØ as performers for its inaugural edition to be held June 26-28.
The pop-heavy announcement, highlighted by British superstar Williams, came as a bit of a letdown for those expecting Tinderbox to be a rock festival, with many potential attendees expressing their disappointment on the festival’s Facebook page.
But pop or not, Robbie Williams is arguably one of the bigger music names out there and always pulls a sizable crowd in Denmark. The Take That member and most successful artist in BRIT Awards history played back-to-back concerts at Jyske Bank in May.
The additions of Scottish singer-songwriter and DJ, Danish pop darling MØ and Swedish soft rockers The Cardigans also did little to excite rock fans, though the festival tried to appease them with the booking of D-A-D, which Tinderbox called “Denmark’s biggest rock band ever”.
Tinderbox was announced in September and will try to squeeze its way in to a busy summer festival line-up. The three-day festival, which does not include camping, will take place right after the NorthSide Festival in Aarhus and will overlap with the Roskilde Festival’s ‘warm-up’ days.
The newcomer has ruffled feathers in the Danish music scene with competing festivals arguing that the team behind Tinderbox – Danish booking firms Beatbox and Skandinavian and German company Scorpio – are in an unfair dual role as both booking agents and festival organisers.
Scorpio also booked both Williams and Harris for the Swedish festival Bråvalla, where the picks weren't exactly met with enthusiasm.