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Snoop, Forest Whitaker hawking Danish goods

Hip-hop legend and the veteran actor are starring in campaigns for a Danish mobile phone company and butter.

Snoop, Forest Whitaker hawking Danish goods
For some reason, we doubt Snoop is particularly worried about roaming charges. Photo: tkaravou/Flickr
Oscar winner Forest Whitaker is shilling for Danish butter. Hip-hop superstar Snoop Dogg is selling subscriptions for Danish mobile carrier 3. What gives?
 
According to one branding expert, using home-grown celebrities in ads is played out, forcing companies to look to the US for more star power.
 
“There has been an inflation in the use of Danish celebrities, causing us to reach the saturation point,” Frederik Preisler, the head of advertising bureau Mensch, told DR. 
 
Despite their credentials – Whitaker has starred in over 100 films and directed five more, while Snoop Dogg has sold more than 30 million records worldwide – the use of the American celebrities hasn’t been particularly well-received. 
 
“None of us believe that Forest Whitaker is eating Kærgården [butter]. We don’t believe that he’s had a few tubs flown over to New York, or wherever he lives,” Preisler said. 
 
Politiken was more succinct in its take on the Snoop Dogg ads, both of which feature the rapper recalling one of his earliest hits by saying “Ain't nothing but a 3 thang, baby.” 
 
“What the hell is Snoop Dogg, a black bankrupt hardcore rapper, doing in an advertisement for telecommunications company 3’s good rates while roaming in Germany?” the paper wrote. 
 
Given the less than enthusiastic response, one can only hope that the Americans were paid handsomely for selling products that they had likely never heard of before the cheque arrived. 
 

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ADVERTISING

‘The Vikings also wore helmets’: Danes draw on marauding past for cycle safety ad

The Danish Road Safety Council has put the Scandinavian country's Viking past to a hilarious new use: convincing macho Danish men to wear cycle helmets.

'The Vikings also wore helmets': Danes draw on marauding past for cycle safety ad
Svend the Viking does not want to ruin his braids. Photo: &Co

The council’s new advert, “Helmet has always been a good idea”, brings together two somewhat incongruous aspects of Danish life — the country’s love of cycling and its Viking past, using humour to show up some of the silly reasons people give themselves not to wear cycle helmets. 

The advert starts with the imposing Viking chief Svend rousing his men for their next invasion of England. To rhythmic chanting and the blowing of horns, he mounts his steed, brandishing his thick and heavy sword. 

Then, suddenly, his young son comes running bearing his helmet. Svend ignores him, and utters a cry: “To the ships!”. 

After a pause, one of his men nervously asks: “shouldn’t you have a helmet on, Svend?”. 

“No, it’s annoying and it makes my scalp itch,” Svend responds sheepishly. 

“I’m a careful rider,” he adds, slightly desperately.

“What do I do when I get there? Run around in a silly helmet?” he adds. 

Then he roars, “It ruins my braids!” 

It’s only when his wife comes out that he finally dons his gleaming headpiece and with the cheers of his fellow marauders all around him makes his way to the longships. 

Then the slogan — “A helmet has been a good idea for all time” — appears on the screen in rune-like writing. 

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