For most people, the name World Trade Center is associated with the terrible terrorist attack that claimed 3,000 lives in New York City on September 11th, 2001.
But there are actually World Trade Center (WTC) locations in over 300 cities worldwide. On Friday, Denmark joined the over 100 countries to have a WTC with the opening of a centre in the Copenhagen suburb of Ballerup.
The 16,000 square metre building has been converted to a WTC by the company Kongeegen A/S, who are hoping the WTC name will attract many companies to the location.
“Our biggest challenge will be that Danes only know the centre that was brought down 13 years ago. Our mission will be to communicate to companies that this is an international trade centre with bases all over the world,” Kongeegen owner Ib Henrik Rønje told Politiken.
“There is a lot of prestige to having the World Trade Center on your business card, and that’s something that they know well abroad,” he added.
Henrik Fogh Rasmussen, a US-based Copenhagen Goodwill Ambassador, agreed.
“The opening of new World Trade Center in Ballerup solidifies Copenhagen's status as a global city,” Rasmussen told The Local via Twitter.
Prior to the opening of the WTC in Ballerup, the closest location to Denmark was in Malmö, Sweden, one of three Swedish locations with another one on the way.