The US star Britney Spears will arrive in Denmark on September 25th for a special European launch show of her ‘Intimate Britney Spears’ brand.
She will appear at Forum for what promoters say will be “an unforgettable evening”. There will be live music from Danish pop stars Joey Moe and Ida Corr, while models – but not Spears herself – show off the wares on Denmark's longest catwalk and biggest big screen. There is also the promise of a performance from an unnamed "special guest", but it is unlikely to be Britney herself as the language clearly refers to a male. The pop star will give an interview on stage during the show, however.
Spears announced on Twitter she is also set for launch events in London, Germany, Poland and Norway. Dates have yet to be confirmed.
Headed to Europe later this month too to premiere the line across the pond ✈ London, Poland, Germany, Denmark, Norway…
— Britney Spears (@britneyspears) September 8, 2014
￼'Intimate Britney Spears’ has its US and Canada premiere on Tuesday at the NYC Public Library in New York where the pop icon will make a guest appearance.
The sleepwear was created and designed by Spears in conjunction with lingerie producers Change of Denmark. The collection features lingerie sets, bustiers, kimonos and night gowns.
Change has 170 stores across 11 countries and Britney is a co-owner of the label.
Clays Walther, Change's director, stated in a company press release: “It was actually Britney Spears who asked us if we could make a ‘brand’ together. In the beginning we didn't quite know which leg to stand on, but when she showed us her ideas, we were not in doubt anymore.”