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HEALTH

Grocery chain makes it cheaper to eat healthy

The food minister may have just notched his first victory in his proposed 'food revolution' as discount chain moves to drop prices on all fruits and vegetables.

Grocery chain makes it cheaper to eat healthy
Photo: Colourbox
The food and agriculture minister, Dan Jørgensen, spent the better part of his summer holiday encouraging Danes to eat healthier and telling stores that they should make healthier options more appealing to shoppers. Now it looks like his efforts to get more people to embrace vegetables and fruit have, well, borne fruit. 
 
The discount grocery chain Kiwi, which has over 100 locations nationwide, will make it cheaper for customers to buy healthy foods. The chain will drop prices on all fruits and vegetables, allowing everyone who shops with a Kiwi card to save 20 percent on healthy options. 
 
“There are a lot of Danes who would like to live healthier but think that it is too expensive. And that is interesting seen from our perspective, because we can do something about it,” Carsten Hansen, the head of the chain, told Berlingkse. 
 
 
Hansen admitted that the move wasn’t solely altruistic. 
 
“It is of course about both health and business. We want to be bigger and more well-known. The Danish discount branch is a tough market and we are the newest player, so we think this will help give Kiwi a good position from here on out,” he said. 
 
Jørgensen has called for a ‘food revolution’ in an effort to get Danes to make healthier choices and eat more domestically-produced food. 

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HEALTH

How Denmark’s life expectancy gap is narrowing

The difference in life expectancy for men and women in Denmark is getting smaller, according to official data.

How Denmark’s life expectancy gap is narrowing

New figures from Statistics Denmark show that the average life expectancy in the country is now 79.6 years for men and 83.4 years for women.

The figure represents the average number of years an individual is expected to live under a defined set of conditions.

Life expectancy for both women and men in Denmark has been on an upward trend since the 1990s. General improvements in public health and advanced healthcare options are credited for the longer expected lifespans.

But life expectancy for men has increased more than it has for women over the last 30 years.

Since the last analysis of life expectancy was published in 2020, the difference between life expectancy for the two sexes has decreased by 0.3 years.

READ ALSO: Denmark’s average life expectancy increases again after 2018 plateau (2020)

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