Noma's Australian stint sells out in two minutes
AFP/The Local - [email protected]
Published: 30 Oct, 2015 CET.
Updated: Fri 30 Oct 2015 13:07 CET
Noma has made a major splash Down Under as Australians scrambled to book a seat at Denmark's world-renowned restaurant's temporary Sydney location.
Denmark's Noma, voted the world's best restaurant four times, said Friday that reservations for its 10-week pop-up eatery in Sydney had sold out in less than two minutes.
"New record for Noma!!! We've sold out in Australia in just under two minutes," chef and founder Rene Redzepi wrote on Twitter.
New record for noma!!! We've sold out in Australia In just under 2 minutes. According to @nickkokonas we had 84.000 page views a minute
— Rene Redzepi (@ReneRedzepiNoma) October 30, 2015
Demand for the 485-Australian-dollar (2,330 kroner, $345, 313 euros) tickets, of which there were 5,600, was so strong that booking system company Tock said it had processed over one million US dollars in two minutes.
As the tickets went on sale, Noma received 84,000 page views a minute, according to the ticketing firm.
Redzepi has made several trips to Australia to find inspiration for the menu, which just like the Tokyo pop-up that opened earlier this year will use locally sourced ingredients.
On Instagram, the 37-year-old chef has posted pictures of crocodile fat, an Australian spanner crab and ants.
"Green ants from the stunning area of Arnhem Land in tropical Australia, one of the most exotic places I've ever been to," he wrote earlier this month.
"They have this explosive taste of kaffir lime, lemon grass, and a touch of coriander. They've also been a part of Aboriginal food and medicine culture for the past 60,000 years," he added.
The Danish eatery will open its doors in Sydney's Bangaroo district on January 26.
The two-Michelin-star restaurant grabbed the number one spot in Restaurant magazine's prestigious annual ranking in 2010, 2011, 2012 and 2014. This year it finished third behind Spain's El Celler de Can Roca and Italy's Osteria Francescana.
Noma announced in September it would close by the end of 2016 and re-open on an urban farm in 2017 near the self-governed Copenhagen hippie community of Christiania.
The farm will be built by putting a greenhouse on its roof and by digging up an adjacent asphalt lot. Some parts will float on water, Redzepi said.
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Denmark's Noma, voted the world's best restaurant four times, said Friday that reservations for its 10-week pop-up eatery in Sydney had sold out in less than two minutes.
"New record for Noma!!! We've sold out in Australia in just under two minutes," chef and founder Rene Redzepi wrote on Twitter.
New record for noma!!! We've sold out in Australia In just under 2 minutes. According to @nickkokonas we had 84.000 page views a minute
— Rene Redzepi (@ReneRedzepiNoma) October 30, 2015
Demand for the 485-Australian-dollar (2,330 kroner, $345, 313 euros) tickets, of which there were 5,600, was so strong that booking system company Tock said it had processed over one million US dollars in two minutes.
As the tickets went on sale, Noma received 84,000 page views a minute, according to the ticketing firm.
Redzepi has made several trips to Australia to find inspiration for the menu, which just like the Tokyo pop-up that opened earlier this year will use locally sourced ingredients.
On Instagram, the 37-year-old chef has posted pictures of crocodile fat, an Australian spanner crab and ants.
"Green ants from the stunning area of Arnhem Land in tropical Australia, one of the most exotic places I've ever been to," he wrote earlier this month.
"They have this explosive taste of kaffir lime, lemon grass, and a touch of coriander. They've also been a part of Aboriginal food and medicine culture for the past 60,000 years," he added.
The Danish eatery will open its doors in Sydney's Bangaroo district on January 26.
The two-Michelin-star restaurant grabbed the number one spot in Restaurant magazine's prestigious annual ranking in 2010, 2011, 2012 and 2014. This year it finished third behind Spain's El Celler de Can Roca and Italy's Osteria Francescana.
Noma announced in September it would close by the end of 2016 and re-open on an urban farm in 2017 near the self-governed Copenhagen hippie community of Christiania.
The farm will be built by putting a greenhouse on its roof and by digging up an adjacent asphalt lot. Some parts will float on water, Redzepi said.
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